a founder has three jobs

a founder has three jobs. everything else is serious amounts of noise.

1. you have to tell the story. roughly in three registers. first investors need inevitability. customers need to feel what you do/stand for. & your team needs a mission worth their best years.

2. you must secure the capital before you need it. running out of money is running out of options. you have to be relentless about it.

3. you must obsess over the product. product is the story made accessible for everyone. every shipped detail is a sentence back into the narrative in point number one.

this is the entire job.

everything else you either delegate or kill. early on with a really small team, delegation is a huge tax so you have to learn to kill more than you delegate.