authenticity is an emotional state

i was recently talking to someone prominent about how their posting style got really unnatural in the middle, & now it again seems more authentic (weirdly enough it was very very authentic before). clearly something happened in the middle.

turns out, ppl can really sniff out your emotional state & why you do something from a handful of characters placed in the right order.

you should do things that feel natural & authentic, things that you can’t help but doing by being yourself. if you do things unnaturally, it will reflect almost immediately whatever you post.

authenticity is an emotional state, not a science to be hacked.