ideal launch reaction distribution

when you launch a new product this is what your ideal scenario looks like in terms of reaction:

• 50% don’t give a rat’s ass.
• 25% dismiss it right away (esp the ones who are knowledgeable about the space, the so called experts or “product leaders”)
• 13% pure haters.
• 10% true fans who help you to be truly better.
• 2% who see the future & just get where the puck is going, not where it is.

if you achieve th