nostalgia edits ruthlessly

most ppl misunderstand nostalgia. they often think it’s just a wistfulness for the past, but it’s way more powerful.

you see, nostalgia is the mind’s most reactionary faculty. it edits ruthlessly, strips out boredom & ambient pain, leaves only the gilded fragments. & then it sells them back to you at a premium.

this is why it works so incredibly well, particularly when it’s weaved in elegantly into products.