openai has to grow codex

it is very interesting that openai has to build & grow another brand now (codex) that’s more professional & tied to work as opposed to chatgpt which is very much consumer land.

since codex is intended for work & enterprise (which requires sales) it may not be an issue since it doesn’t have to grow organically as much.

i’m curious if they ever combine the two in some way. obviously codex code is likely the basis for the new chatgpt app(s) / 90% shared code or whatever.

anthropic does have a much cleaner story here although not as large of a consumer base.