retire network effects

we need to retire the term “network effects”, mostly cuz this term is now coopted more often by non builders than ppl actually doing the hard work of creating something from nothing.

also it weirdly screams growth hacky. if products are designed well, if they’re useful, there will naturally exist shareable moments that expand the reach of the product.

for skye we focus on natural & organic elements that help surface delightful moments that ppl can’t help but share. e.g. we do not make things by intentionally making them shareable from the start. you can tell who does this pretty quickly & they make you want to take a cold shower afterwards.