almost nobody knows what they're building at the start

one of the underrated realities of startups is how much variance there is in building anything genuinely new.

a company can spend two years pursuing one vision, throw it away, launch something completely different, & suddenly look like an overnight success.

from the outside it feels smooth cuz you don't know. from the inside it's often very hectic. when you're operating at the frontier, the map is wrong, the market is moving, & your understanding compounds faster than your execution.

seeing companies founded ~2 years ago pivot & launch entirely new products today is a good reminder that almost nobody knows what they're building at the start. they discover it along the way.