the best ai products work inside behavior you already have

lately i am finding that most new ai products i try make you change your behavior before they create value. this is a no go zone cuz ppl will simply churn very quickly.

the reason why is that these "tools" ship their own workflows you have to learn, their own agents you have to manage, & their own little operating model you now have to babysit. it often feels less like productivity & more like going back to school.

one of the most important realizations you must internalize is that the sticky products are the ones that work inside behavior you already have & deliver value immediately with you having to do anything drastically different. these are what i call "set it & forget it" products. there are very of these that exist today.