continuous rerecruitment

most ppl underestimate how chaotic early stage startups actually are.

from personnel turnover & shifting commitments to the fact that everyone now operates with the same fomo/optionality glut you see in dating markets (dating markets are most visible form of this but this is happening everywhere). when ppl have infinite options commitment gets expensive in their mind & the evaluation period never closes.. every day is a reeval against the shadow portfolio of everything they didn’t pick.

so the job of a founder is often managing the continuous rerecruitment of your own team against a moving outside option. that emotional & narrative layer is as much if not more than anything you ship.