great products and companies take time to craft

great companies & products take time to craft.

early on they are rarely clean, obvious, or even easily tamed. everything feels like a kind of gradient… & at some point after enough iteration + time the picture has the potential to start to come into focus.

you have to do this over & over & over again. with product mechanics, team mechanics, distribution mechanics, taste, judgment, etc until something actually clicks. speed matters a lot. but so does patience. very few ppl can actually live with both of these simultaneously but that's where the art lies.

& this all applies to not just building/investing but relationships too.