outsider ceos destroy culture

nike is the prime disastrous case study in what happens when you hand the company to an outsider ceo (saas guy) who doesn't speak the native language of culture… both internal & external. there are numerous examples of this happening & very few learn from it.

it happened to bumble when saas ppl took over. arguably happening to starbucks right now too, although at least the dude was from food. apple learned this lesson the hard way during steve era. happened to microsoft during balmer era too.

it'll be interesting to see how it plays out if ai co's ever have to hire post founder ceo. that person had to be culturally aware both internally & externally, without this skill set they will not only fail but also basically set the co back years & years.