ozempic's real effects on culture haven't even started

it's unclear if most ppl realize that ozempic's real effects on culture haven't even started.

cuz what you're seeing now is the first order effects & some glimpses of second order where ppl get thinner & some products experiencing a resurgence.

but the second & third order effects are where things might get gnarly due to the fact that these drugs seem to dampen desire itself across a surprisingly wide range of behaviors (it's not universal or obvious yet). food is simply the first & most obvious target.

liek what happens when millions of people suddenly spend less time thinking about consumption? what happens to industries built around cravings, indulgence, impulse purchases, addiction loops, or even certain forms of entertainment?

entire sections of the economy assume humans will remain governed by the same reward circuitry we've had for thousands of years. if these drugs meaningfully alter those circuits, we're talking about a tool that edits human motivation.

we are gonna see thinness but in a lot of diff ways it seems like.