wwdc felt like apple shipping what they owed us two years ago

this wwdc was interesting for core apple users, but structurally it feels like apple finally shipping what they should've shipped 2+ years ago (it remains to be seen how well it all works).

& none of it feels like game changing at all. which is good news for startups. there is still a lot of room to navigate because apple is mostly filling obvious gaps, certainly not closing any opportunity space at all.

in fact the broader pattern this year is that almost every big company conference felt mildly disappointing. a lot of catch up or promises but very very little magic.